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Direct mail connected to your real estate workflow

Build a direct mail plan around the contacts and property milestones you already track. API Nation’s planned PostcardMania integration is designed to connect your customer relationship management (CRM) or transaction management app to direct mail workflows. Welcome a new contact, follow up with a selected group, or plan a neighborhood mailing around a listing or sale. Availability depends on the app and workflow.

Unbranded postcards and envelopes beside paper contact cards and a model home, illustrating a planned direct-mail workflow.

How the integration is designed to work

Connect a supported business app and a PostcardMania account through API Nation, then choose the mailing workflow and its settings.

1. Connect your accounts

Start with a supported business app and a PostcardMania account. Setup connects the two through API Nation.

2. Choose the mailing workflow

Select what starts it, such as a new contact, matching tag, or property milestone. For mail orders, choose the design and required mailing details. For repeat mail, select an existing campaign.

3. Let business activity guide the mail

When a record meets the workflow’s rules, its details are used to place the matching order or add a recipient to a campaign. Selected order, mail-tracking, and QR-code scan updates can return as notes in supported CRMs.

API Nation will provide integration support, implementation, and training for customers who subscribe through this partnership.

Practical ways to use direct mail

A blank postcard and envelope beside a house key at a home entryway, illustrating a welcome mailing.

Welcome new contacts

Send a postcard when a new CRM contact is added. You can also send a postcard or letter to contacts with a selected tag. A separate tagged-contact workflow can add those recipients to an existing direct mail campaign.

Unbranded postcards beside a cluster of model homes within a highlighted nearby area, illustrating a neighborhood mailing.

Reach a neighborhood

Promote a new listing or closed transaction with postcards to addresses within a selected radius or ZIP code. You can also recognize a closing with a congratulatory letter, or plan a nearby mailing when a contact reaches a closing stage.

Blank postcards and envelopes connected by a dotted route to a paper contact record, illustrating selected mail updates.

Keep selected updates with the contact

Selected order, mail-tracking, and QR-code scan updates can return as notes alongside the contact record in a supported CRM. You can also add tagged contacts to a PostcardMania do-not-mail list.

A simpler routine for direct mail

These workflows are designed to reduce the need to re-enter contact and property details for each mailing. Rules based on tags and milestones can make follow-up more consistent. Returning selected updates to a supported CRM can also give your team more context before the next conversation. You choose the workflow and its settings. Your business app remains the starting point for the contact or property activity that triggers the mail.

Ask about your integration

Tell us which app you use and what you want to send. Ask about the workflow that fits your business, from new-contact postcards to listing announcements. Availability depends on the app and workflow.

Need a Different Application?

Let us know what you’re trying to automate, and we’ll guide you to the right integration solution.