Brand Assets

Logo

Our logo is a key part of the API Nation brand. Please use the approved versions below and follow the usage guidelines to ensure consistency across all materials.

Primary

The primary API Nation logo is the horizontal version, featuring the logomark and wordmark side by side. This is the most commonly used and recognizable logo and should be used whenever possible across website headers, marketing materials, product interfaces, and other standard brand placements.

Logo variations & use

The API Nation logo is available in several approved variations to provide flexibility across different formats and layouts, while maintaining consistent brand presentation.

Vertical

Horizontal

Text mark

Logo mark

Do & Don’t

The API Nation logo must always be used exactly as provided in this brand guide. Do not alter proportions, colors, spacing, or add effects. Any modification may compromise brand consistency and recognition.

Typography

API Nation’s typography is designed to be clear, modern, and highly readable across digital and print materials. Consistent use of our approved fonts helps reinforce brand recognition and ensures a professional, cohesive experience across all touchpoints.

Brand typeface

API Nation uses the Satoshi Variable typeface in three weights: 700 (Bold), 500 (Medium), and 400 (Regular). This modern geometric sans-serif offers excellent readability across both digital and print applications, making it well suited for a technology-driven brand. Its clean, precise design reflects API Nation’s core values of clarity, simplicity, and professionalism.

Italic styles may be used to add emphasis or subtle variation in tone. Satoshi supports API Nation’s brand principles by enabling clear communication, conveying confidence at scale, and maintaining a cohesive, modern visual identity. The typeface balances consistency and flexibility, reinforcing API Nation’s forward-looking approach.

Secondary typeface

When Satoshi Variable isn’t available, APINation uses Inter as the main replacement, with system serif fonts as a fallback. Inter is a clean, modern sans-serif known for its readability on screens and versatility in digital and print. Its professional look supports clarity, simplicity, and reliability.

Italic styles are allowed for emphasis or subtle tone changes. Inter aligns with APINation’s principles by enabling clear, confident communication and maintaining a cohesive, contemporary brand presence whenever Satoshi isn’t an option.

Color palette

API Nation’s color palette is designed to support clarity, consistency, and usability across all brand touchpoints. The approved colors reinforce our modern, technology-forward identity while ensuring accessibility and visual harmony in digital and print applications.

Brand color

API Nation’s primary brand color is a vibrant orange (#F06615). This bold, energetic hue represents momentum, creativity, and action – reflecting the brand’s dynamic approach to automation and connectivity. It naturally draws attention, making it ideal for key highlights, calls to action, and focal elements.

When used thoughtfully, this orange works in harmony with secondary colors to create a balanced and engaging visual system. Its warmth provides emphasis and contrast without overwhelming the design, helping guide users clearly through content. To maintain brand consistency, only colors defined in this brand guide should be used across all communications and materials.

Secondary colors

API Nation’s secondary color is a calm, muted blue-gray (#8582AF), along with its lighter tints. This color balances the vibrancy of the primary orange, reinforcing a professional and trustworthy tone without competing for attention./p>

The primary text color is a neutral gray (#717680) with supporting tints, selected for clarity and readability across both digital and print materials. This text system ensures written content remains legible, consistent, and visually balanced throughout all API Nation communications.