4 Tips for Building The Ultimate Real Estate Business Tech Stack
“I’m putting together a team”. We all love that part of the movie where the hero goes around the world, tapping the best people from all over, to come together and save the day. As real estate entrepreneurs, brokers, and team leaders, choosing the right team of tools for your business is crucial—yet often overwhelming. Browsing through countless CRMs, transaction management systems, marketing tools, dialers, website builders, back office, chatbot, video mail, and data visualization app you could find can overwhelm and frustrate even the experienced professional
Your tech stack forms the foundation of your business operations. Here are four essential tips to help you build, rebuild, or fine-tune it effectively:
1. Establish a Strategy
While it’s tempting to browse applications and let their features guide your decisions, starting without a business strategy is a recipe for disappointment. Like a master chef who plans a dish before selecting ingredients, you need to envision your business operations before choosing your tools.
Begin by mapping out your complete business workflow:
– How will you generate leads—through word of mouth, search portals, social media, or dedicated ISAs?
– What role will your CRM play—will it unify your team, or will agents use their own systems?
– How involved do you want to be in back-office operations and transaction management? Do you plan on outsourcing it?
Create a detailed flowchart showing how a lead moves from initial contact through to final commission. Identify who handles each step and what processes they’ll need to follow. This blueprint will naturally reveal the technology requirements for executing your strategy effectively.
2. Get the Team Involved
Industry data shows that technology adoption rates in brokerages typically hover around 40%. This means that without proper planning, six out of ten agents might reject the tools you’ve carefully selected. To achieve the ideal 80-90% adoption rate, involvement of your team from the beginning is key.
Two proven strategies can help:
– Consult your team before making decisions. Most agents have experience with various tools and can offer valuable insights about what works best in practice.
– Include team members in the selection process. When agents participate in researching and choosing applicat
3. Make Sure They Fit Together
While individual features might seem attractive, prioritize applications that work well together. Isolated tools become data silos, either falling into disuse, becoming a data silo, or creating time-consuming manual processes for your team.
Don’t forget, integrated software isn’t just going to improve your team’s lives, but your clients’ experience. Powerful integrations and cross platform workflows provide ample opportunities for your agents to “wow” their clients. Whether it’s by triggering
immediate video message texts that go out to leads as soon as they come in
Speedy time to close because of streamlined processes,
Beautiful and custom gifts that get sent out automatically to clients nurturing them for a second deal,
Having software that integrates is key to creating that ultimate tech stack.
4. Stay Agile Through Data Portability
Future-proofing your tech stack requires maintaining control over your business data. Creating a centralized data repository, commonly called a “data lake”, offers several advantages:
– Business Continuity: Maintain backups of all crucial information—contacts, leads, transactions, documents, and media—protecting your operation against vendor issues.
– Agility: Quickly evaluate new tools by easily importing your existing data, allowing you to adapt as technology evolves.
– Innovation: Test new applications without fear of data loss or migration challenges.
Data is called “the new oil” and owning your business data has never been more important. It lets you control your businesses destiny and frees you from being tied to a single vendor or system.
Want to learn more?
Ready to get started creating your own “data lake” as part of your ultimate real estate business tech stack? We can make it easy. Book a demo and we’ll show your exactly how.